What’s the #1 Thing You Need to be Successful in Sales?

#1 Thing You Must Do…

Overcoming Fear

Today we are going to be talking about the absolute fundamentals.

The building blocks of success in sales.

You’ve heard the saying, “Success is 80% mindset, and 20% mechanics”

Today we will be talking about a key piece of that 80 percent.

It’s about overcoming fear.

More specifically, it’s the willingness to lean into discomfort.

This is especially true if you’re naturally more introverted or shy (Like I was).

So if that’s you,

I know what it’s like.

I used to be so terrified of social interaction,

that I was scared to ask the waiter for ketchup at a restaurant.

Living life like this caused so much pain in me; it made me want to get better in this area of my life.

I knew that if I could get better at sales, then literally every area of my life would get better…

Because no matter what, I’m going to have to deal with people.

And it’s true.

And it has gotten better.

So if you’ve been there, or you can relate…

I feel your frustration…

I know what it’s like.

I know what it’s like to feel how difficult it is, just to live everyday life…

Because my communication skills suck…

Or because it’s uncomfortable to get through social interactions…

And not have the confidence in my abilities with people.


guess what?

I’m here to tell you that can 100% do it.

You see, the #1 Thing you must do to become good at sales, and improve your communication skills is…

The willingness to lean into discomfort.

As a sales professional, or someone looking to improve their interpersonal skills…

The #1 piece of mindset advice you can take is to be willing to lean into discomfort.

Simply to be willing to get uncomfortable.

Be willing to try something you haven’t tried before.

Be willing to look stupid.

Be willing to try something without knowing what will happen.

Be willing to be a social scientist.

At the end of the day, you have to be willing to fail and look stupid.

If you are willing to feel your fear and do it anyway, you will make tremendous progress.

It’s only those who are not willing to stretch the edge of what they are comfortable with that don’t make progress…

Those who are not willing to do what’s uncomfortable…

Will not grow.

Gee, what a concept, eh?

You see,

it’s in the uncertainty and butterflies where all the magic happens, and where you learn.

As a sales professional, you are constantly going out to battle, doing what’s hard and engaging on the front lines with customers.

Therefore, you will constantly be asked to stretch your comfort zone.

If you recognize the benefits of doing so..

Of getting good at sales..

Of developing your communication skills..

And are willing to do so…

Then you have one of the CORE building blocks of success. 

Remember my friends, success is 80% mindset and 20% mechanics.

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