What is the most powerful sales strategy?
Hey guys, so after 4 years of selling to professional buyers and negotiators at Fortune 1000 companies, I’ve learned some core fundamentals when it comes to selling. Today we will be discussing the most powerful sales strategy in the world.
What is the most powerful sales strategy in the world?
Caring — Full stop.
You see, in our society there has been this stereotype perpetuated of the gregarious, outspoken, pushy salesperson. This is just not true. These kinds of salespeople are rarely successful long term.
A quote by one of my heroes, Mahatma Gandhi, comes to mind:
“When I despair, I remember that all through history the way of truth and love have always won. There have been tyrants and murderers, and for a time, they can seem invincible, but in the end, they always fall. Think of it – always… Whenever you are in doubt that this is God’s way – the way the world is meant to be. Think of that and then try to do it His way.”
The best salespeople have a deep care for their clients.
It’s not about the tactics, it’s not about the script.
Every sales organization and product is slightly different….
If you’re willing to do the work, if you’re willing to make the calls, if you’re willing to take the pressure…
What will set you miles apart from your competition is your ability to CARE.
If you come to a prospect with a DEEP care for his or her world, problems, and the solutions for those problems, you will stand head and shoulders above other salespeople – and the noise.