October 2020 Saleslucky Book Reviews

Solid learning from the 7 books I’ve been munching on for the past 2 months
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Hey guys,

September and October have been busy months.

I’m sure like many people, we’re looking forward to things opening up so we can start seeing & hugging our friends and family again.

As always, I’ve been munching on some books I’ve wanted to share with you, so here they are!

October 2020 Saleslucky Book Reviews
1. 80/20 Sales and Marketing by Perry Marshall

I talked about this book in a previous post and it’s really worth a read.

Perry talks about how the 80/20 rule is really a law of nature.

—and how that it shows up really everywhere around us.

Examples of this can be wealth distributions across nations, the rewards, and accolades being given olympian champions, or even the types of different shirts you were from your wardrobe (am I right?)

This book is baked with tactical tips, great strategy, and a dash of sage wisdom.

It’s a very worthy read, and I give it the HIGHEST of recommendations.

Reading this book will change how you fundamentally see the world, it’s that important.

Saleslucky Score: 10/10

2. The Greatest Minds and Ideas of All Time by Will & Ariel Durant

Will and Ariel Durant were a couple that spent the better part of a century studying the histories of different civilizations.

In fact, they published an 11 volume giant called “The Story of Civilization” detailing the rich a significant portion of our world history.

This book is their take on some of the world’s greatest thinkers and minds throughout all of history.

Overall, it’s a cool read to learn about some of the other notable people who have shaped the fabric of our world.

This book can also be a great launching off point if you’re also interested in learning more in-depth about any of these people mentioned in the book!

Saleslucky Score: 7/10

3. The Five Love Languages by Gary Chapman

This is an interesting book—and truly a great book.

Although not directly sales relevant, it’s still very relevant in many ways.

Being that we’re all humans with a life that has aspects other than work, I acknowledge that relationships is an area that I’d definitely like to improve in.

The Five Love Languages is a very well known book, and I can only imagine the impact and the ripple effect it’s had on the countless people who have been impacted by it.

Without giving too much away, this book basically summarizes how there are 5 main ways people express love.

It was really eye-opening for me because it revealed to me how I had interpreted my parents differently than they had intended.

My parents would cook for me a lot and bring home little treats or snacks, and that was their way of loving me, although that was not the “love language” that I spoke,

It also helped me be more open to speaking to others through their love language.

It kind of does feel like trying on a new language because it’s just like doing anything new… it’s going to be unfamiliar at first.

This is really a great read, I’d highly recommend it.

No wonder it’s got so many reviews on Amazon.

Saleslucky Score: 8.5/10

4. What It Takes by Stephen Schwarzmann

Stephen is the founder of Blackstone—the largest alternative asset private equity firm in the world.

Stephen’s net worth stands at around $19 billion dollars, making him the 24th richest person per Wikipedia and Forbes.

There’s an abundance of gems to be learned from this book – which is to be expected by someone who is essentially a self-made billionaire.

One of the things I picked up in this book is how much emphasis Stephen places on nonverbal cues when negotiating or just working with people in general.

I thought that was interesting because one thing you definitely learn to get better at is reading non-verbal cues if you keep improving in sales.

Also reading this book, it was apparent to me just how IMPORTANT “sales skills” are even if your job isn’t literally being a “salesperson.”

I think if you asked Stephen, he would tell you that a good portion of his job involved “selling.”

To put all those deals together, and negotiate all the fine points of each exhaustively complicated contract, is selling.

Overall, I’ve been trying to read more autobiographies and first-hand accounts of successful people.

Just like I mentioned that “proximity is power” in real life, so is reading content that came directly from the people we want to learn from.

It’s directly reading and studying their thoughts—and that’s proximity.

Overall, I would highly recommend this book. I’ve only read this once and it’s already pretty heavily underlined.

Saleslucky Score: 10/10

5. Blink by Malcolm Gladwell

Malcolm Gladwell is known for writing on a wide variety of topics.

He’ll take a particular phenomenal or idea and expand on that with plenty of examples for a book.

In Blink, Malcolm talks about how humans can make reliably accurate snap judgments in the blink of an eye by letting our subconscious do the work.

This is distinct from using conscious logic to think our way through problems.

Often times, the subconscious aggregates all the data points it has ever collected, and forms hunches, insights, or ideas that very often lead to incredible breakthroughs.

Truth be told, I’m not exactly sure “how” it works, but I just know that I trust it.

You might not need to know “how” gravity, electricity, or any of the other laws of nature work… but you sure know that they do work.

I’m currently about halfway through this book, and I’m sure it won’t disappoint.

I’ve learned something from every Gladwell book I’ve read so far, so this is a solid recommendation.

Saleslucky Score: 8/10

6. Why We Want You To Be Rich by Robert Kiyosaki & Donald Trump

This is a very interesting book. It is a joint project by both Robert Kiyosaki and Donald Trump.

Both these two guys come from very different backgrounds and their desire to teach and make a difference has brought them both together for this book.

With everything going on in our world today, including the 2020 US Presidential Elections, anything mentioning Trump certainly triggers a lot of our fellow citizens.

With that said, I found this book incredibly interesting.

Anyone who spends time reading either of these men’s writings can tell that they are not just doing it for the money.

You can tell fairly quickly that money wasn’t the reason these two men have written this book.

It’s pretty obvious that these two are writing for a motive more than just financial gain – they want to make a difference.

Another thing I found interesting is that this book was written 10 years ago, and even then both Trump and Kiyosaki were warning the American public about some of the challenges that our country would face today.

Including the polarization, increasing differences between the rich and poor.

And it was for this purpose that both Kiyosaki and Trump had written this book.

They both felt that public education was not enough to help raise the average American from a life of financial indebtedness.

They felt like people needed better education on how to become financially free in a rapidly changing world.

And as we look around us, especially since COVID happened… everything is evolving at an increasingly rapid pace.

The changes that were brought about by the internet and the digital age have only been exacerbated and sped up with COVID.

I’d also recommend this book.

It really helps to frame up the type of “education” our public school system is meant to deliver, and the type of education that’s necessary for success in our rapidly evolving modern-day world.

The truth of the matter is that for certain disciplines, like business and marketing… things are changing so fast, that previously written material in textbooks in the universities can not possibly be relevant in today’s rapidly evolving world.

Overall, both Trump and Kiyosaki make GREAT teachers.

Their genuineness in making a difference in their readers really shines through in this book.

Saleslucky Score: 8.5/10

7. The Info Product Millionaire by Dirk de Bruin

So Dirk is actually a member of a mastermind group I’m in.

He has been in the internet business game for over a decade now.

As I’ve been building out my course on B2B sales, I’ve been learning different aspects of internet marketing.

I’ve learned that the skills you develop in sales are highly transferrable to marketing.

It’s because at the end of the day, we are dealing with human psychology.

While we might be dealing with another skillset, there are lots of commonalities between the two skills.

It always makes an impact on me meeting someone who has turned what was once just a vision into reality.

I believe we’re put on this Earth to be creators of our realities, not merely the managers of our environments.

The last time I traveled to Medellin, Colombia, I was working out of a WeWork—and a good portion of the building was filled with digital nomads.

Some employees working for certain companies, and some were solopreneurs or entrepreneurs working on their own businesses.

While it’s obvious that the internet has changed everything, I was blown away at all the different ways people were earning a living online.

One person was coaching high school and college kids on FIFA soccer! Granted, he might have been a millionaire at the time, but he was making a living coaching kids on the FIFA video game!

Reading books like this one that Dirk has written and meeting these different and interesting people has really shown me you can really create a business and a living out of almost anything!

As long as you pick a niche you’re passionate about and care about, and add massive value to the lives of the people you’re dedicated to serving…

…there’s an opportunity to make a good living there!

Our world is changing so fast that in 2020, the shifts we’re seeing across technology, expedited by the onset of COVID… that sometimes it’s truly unbelievable how fast things are changing.

Crypto is blowing up again, automation and AI companies are popping up everywhere, and soon our world will truly be a “spaceless” world.

What I mean by this is that it soon won’t really matter where you live… essentially at all.

As we’ve moved to remote working, this is only going to be the norm moving forwards.

Also, there will soon be new forms of travel that will take us from point A to point B, hundreds of miles away… in only 30 minutes.

This is the time to be paying attention to what’s happening around us.

It’s in times of maximum pessimism and maximum uncertainty where the greatest shifts and changes occur.

…and in those shifts and changes lie opportunity.

So there you have it, these are the books I’ve been munching on for the last 2 months during COVID.

I learned that it’s better to miss a meal than miss a day of reading.

Make sure to always constantly feed & strengthen your mind.

Let’s get it!


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