Have you heard of this term before?
No? Well, let me explain to you.
Separator days are the days and moments you take initiative to do something to separate yourself from the pack.
It’s no secret that our world is more competitive than ever.
The internet has essentially removed barriers of entry for countless fields where it would have limited the participation of the majority of the population.
For example, youtube removed the barriers of entry for anyone looking to be a musician, TV personality, etc. etc.
I mean, you can literally Google “How to create a spaceship,” and you’ll be able to find the blueprint in how to create a spaceship.
The “how-to” of doing something isn’t so much a secret anymore.
Elon Musk famously says that when he birthed the idea of creating what is now SpaceX, he first went to read about the subject.
Information oftentimes isn’t the separator of those who succeed and don’t, but it’s often the EXECUTION.
I often shake my head at other sales “gurus” who:
- Haven’t actually sold anything in the last 5 years to save their life
- Tout the latest “sales tactic” as a means of being a successful salesperson
Let’s be real – if you’re banking of a “sales tactic” in order to be successful in sales….
…you’re missing the point.
Yes, strategies and tactics have their place, but let’s talk about separator days.
Since you’re reading this post, you probably understand that mastery of sales is more about practicing the fundamentals over and over again, and it’s about the execution.
Separator days are the days and times when you put in the work when other people take their foot off the gas.
It’s the weekends you give up to learn the product better.
It’s the nights you give up to listen to sales calls and brush up on your skills.
It’s the evenings spent reading about personal development and leadership that separate you from everyone else.
I am currently writing this at 10:42 pm on a Thursday evening.
How many other salespeople are willing to do that?
Probably not too many.
That’s a separator.
Committing 30 minutes to an hour to read each day and feed our minds with business, sales, personal development books, and biographies?
That’s also a separator.
Time and time again, I hear successful people talk about what created their success – and the repeated concept comes down to sacrifice.
Gary Vee talks about how he basically punted his 20’s.
As in, he did nothing but work that entire decade.
I heard that Bill Gates did the same.
I once saw a tweet by Tai Lopez that said,
“Sacrifice creates wealth. People don’t like to hear that message.”
If you’re like me, then you LOVE hearing stuff like this.
Because you want the REAL, you want the TRUTH about what it’s going to take to achieve what you want in life.
Another incredible period for separation is in Q4.
From the time Thanksgiving rolls around to mid-January is an incredible time for separation season.
That’s when most people take their foot off the gas.
If you’re a hustler, that’s when you make SURE, to keep your foot ON the gas.
When everyone slows down, overindulges in food and drinks…
…that is the PERFECT time to separate yourself from the competition.
I know of people who have a 6th sense for this stuff when their competitors slow down and get weak.
As a result, they turn up the heat and go in for the “kill” (so to speak).
What are some separation opportunities in your life?
What are some separator days you can take advantage of over the next week? Or month?
What can you do to pull yourself away from the pack?
Don’t get me wrong, I’m all about spending time with family, and having a good time.
But in this day and age, if you want exceptional results, then you’re going to have to put in exceptional effort.
It’s simple math.
1 + 2 = 3.
It’s cause and effect.
When salespeople ask me what they should do to get better results – I look at their input.
I look at the quality of their outreach, then I look at the quantity.
Make no mistake about it, sales will ALWAYS be a numbers game.
Whoever tells you it’s *not* a numbers game, either has the cheat code to life, or they haven’t really done sales before.
Yes, obviously there is skill involved, and I’ve made it a point to share these skills through the 100 blog posts I’ve written so far.
But if you think you’re going to work 10X less than the next person, and absolutely just crush it in sales… you’ve got some news coming.
Another period of time where major separation happens is during the summer.
I’ve heard Gary Vaynerchuk talk about this as well.
Summer is when most people like to take time off to enjoy the nice weather.
And there is nothing wrong with that.
But if you’re looking to create some exceptional results… better make sure to take advantage of this time when other people are easing up.
This is the part of the year where people like to take their kids on family trips while on summer vacation.
And again, I don’t have anything against spending time with family or enjoying oneself.
But if you’re looking to be a top performer knowing that we are ultimately in control of the results we want to create in this world…
…then taking the “extra” time when others are wasting it or not using it in an intentional way is a prime opportunity to MAXIMIZE our performance.
One of our core values here is “Growth & Reaching Our Full Potential.”
It’s important for each one of us to maximize the gifts and resources that God/Our Creator gave us.
The wonderful thing is that if you’re reading this, most likely you have the opportunity to create life the way you want it.
Whether that’s moving to the beach, becoming a fisherman for the rest of your life and getting off “the grid,” or generate millions of dollars of commissions and sales for yourself (or even have a mission like bringing civilization to other planets like Elon Musk)
Whatever you desire for yourself… go and do that.
Make sure you’re living intentionally.
So many people go through life like a buoy drifting in the ocean without any real intent of what they want to do or create.
As a result, they kind of just float by, and after decades have passed, ask themselves…
“What happened? How did I get here? This isn’t the life I imagined for myself.”
That’s because they didn’t create their life with an intention.
Look around you – everything that you see, literally everything you see, was once an idea in a person’s mind.
The world around us was created by people no smarter than you.
But one thing is for certain:
They put in the work and “paid the price” for their achievements.
From this keyboard I’m typing on, to the chair I’m sitting on, to the notebook that’s sitting in front of me… all of these things were created by people just like you and me.
Once we realize that, then we understand that we too, can be creators of our reality and the world around us.
In order to do so, we must take consistent action in creating our lives and making our visions a reality.
So put in the work.
One phone call at a time, one email at a time, one book, or blog post at a time.
The only way to do this effectively is to make the most time we have in this world.
I have a quote by Napoleon Hill that sits on the cabinet on my desk, it reads:
A Parting Thought From Napoleon Hill:
“I would remind you that life is like a checkerboard, and the player opposite you is time. If you hesitate before moving or neglect to move promptly, your man will be wiped off the board by time. You are playing against a player who will not tolerate indecision. The master key is intangible, but it is powerful. It is the privilege of creating, in your own mind, a burning desire for a definite form of riches. There is no penalty for the use of the key, but there is a price you must pay if you do not use it.The price is failure. There is a reward reward of stupendous proportions if you put the key to use. It is the satisfaction that comes to all who conquer self and force life to pay whatever is asked.”
It’s because of that quote, that I got the words “Race Against Time” tattooed on my arm as a reminder.
It’s a reminder that we don’t have the luxury of “forever” or “tomorrow.”
I’ll finish off this post with another thought and final quote.
During this time that we have at home, I sincerely hope you’ve been using it intentionally to create more of what you want in life.
This “winter” we’re experiencing now will pass, and once it passes, will you be further ahead than before?
Will you have used this time wisely to pivot or develop new skills that will help you in the future?
What better time is there than now to do something that our future selves will thank us for? (especially during COVID when we all have this extra time on our hands and no distractions)
To do something that will effectively help us create the lives we desire for ourselves and our loved ones?
To do something to help us live the lives we were meant to live?
“The best time to plant a tree was 20 years ago,
The second best time is now”