In this post, I’ll be sharing some helpful tools that I use to build up Saleslucky.
Why am I sharing this?
Maybe you’re interested in creating a blog or an online community yourself.
Or maybe you’re just interested in sharing a passion or hobby of yours and would like to share it in the digital world.
In either case…
Today you’ll learn what tools you’d need if you’d like to build something like this.
This is obvious, but you may not be sure how to register a website.
In today’s age, it’s SUPER simple.
You might have seen the sexually charged Super Bowl ads by GoDaddy, which is a domain registrar (just a fancy name for a place to register website domains).
You first need to register a site. You can do this with GoDaddy, or any other domain registrar.
I personally use NameCheap. I find that they are more economical and also provide great service.
I haven’t found any differences in “quality,” I mean you’re just registering the name of the site.
So might as well save a couple of bucks and go Namecheap here—but you can use whoever you like.
Now, if you’re not familiar with creating a website, you’re going to have to set up some hosting.
What this means is that your website is going to have something to run on.
Now, I’m not the most technical person in the world—but this is still fairly simple.
There are super cheap options here – but let me warn you, just like most things in life…
You get what you pay for.
If you’re serious about creating your own website, I’d suggest you get VPS hosting.
You see, there are basically 3 tiers to website hosting.
- Think of this as sharing a bunk bed with 2 other college students in a dorm room (not so awesome, lack of room for yourself, and in internet terms, this often means really slow load times).
But if that’s where you have to start, hey, so be it! (that’s where I started)
Although honestly, if you know this is a project you want to pursue and want to skip the cheap slow load option… go with this next option:
- This is the next level up. For 99% of people, this is going to be enough. This is what Saleslucky is currently running off of.
Again, I tech isn’t necessarily the strongest suit in my repertoire, but I recommend you go with Managed VPS Hosting.
Basically, this just means you’ll have someone managing your server for you, and you won’t have to know all the technical details.
Which, if you’re just starting out, can be really awesome!
- From what I understand this is having a HEAVY hitting dedicated server of your own. If you’re just starting out a new site, you probably don’t need this unless you expect TONS of traffic from the get.
Also, you’re going to have to have some technical chops if you expect to manage this baby yourself.
Whatever level you go with, the provider I recommend is LiquidWeb.
These guys are phenomenal.
They provide incredible support (which is SO KEY if you could use some help technically) and they will basically pretty much hold your hand through the entire set up process.
I’ve used other providers before, and I have to say… their service is incredible.
And having upgraded from Shared hosting to their now Managed VPS plan…
I am very happy with the load times I’m seeing in Saleslucky.
Overall, I would highly recommend LiquidWeb, I have a feeling I’ll be a loyal customer for time to come.
When you find a company that takes care of you not only in the delivery of promise to perform but also at an incredible price with amazing service as well… that’s a keeper haha.
I wholeheartedly recommend LiquidWeb here.
So if you’re looking to create a site, and potentially build an email list along with some nice courses and funnels to sell those courses?
Well, look no further than Kartra.
There’s a lot of software out there these days that allow you to build funnels and collect emails and build a list.
Some of them are good, some of them are not so good.
However, I have yet to come across something that does all of the above… and do them well.
That is until I discovered Kartra.
The funnel pages you see for The B2B Sales Playbook, and the Principles of Millennial Selling E-Book, are both created using Kartra.
Kartra is a new platform, and it was created by internet marketers for internet marketers.
So in short, they know what they’re doing… and their product speaks for themselves!
Plus, they have tons of templates and beautiful pre-made pages ready for you to create and edit.
Did I mention how beautiful their pages are?
You can really just pull a template that’s ready-made and edit to your liking.
The pages are truly, truly beautiful in their design.
Also, you can do a whole LOT of stuff on Kartra.
You can even create courses, build email lists, create landing pages, thank you pages, and more all within this one platform.
Pretty powerful, huh?
I was truly blown away at how much stuff you can do within this platform.
The creators of Kartra just so happen to be the creators of WebinarJam and EverWebinar.
Which brings us to the next tool…
So, if you’re going to be selling online, especially anything that might be high-ticket or require people to hop on the phones,
You’re probably going to need to do some webinars.
Webinars are great for a LOT of reasons.
They are absolutely great for selling.
In fact, I’ve done demos/webinars for all the B2B sales roles I’ve worked in as well.
Obviously it’s different when it’s 1 on 1 versus 1 to many.
But the common benefits remain plenty.
The primary benefit of a webinar is that you’ll be able to speak to your attendees and influence them with your words, tonality, and energy at the moment, right on the spot.
You’ll be able to share your stories live, and create that much more of an impact for your audience.
Here’s a primary rule of influence if you weren’t already aware:
The farther we get away from being in person, the less effective the channel is for influencing someone.
For example, the most effective way to influence someone by far is face to face.
Nothing builds trust than actually meeting and seeing the person you’re doing business with.
Next in that order would be live 1-on-1 video conferencing calls and the phone.
Here you’ll typically still have 1-on-1 direct access, and be able to convey much through your voice, facial gestures, tonality, and energy.
Next, I would say it’d be the 1 to many webinars.
It’s still a very effective way to influence and persuade.
With EverWebinar, you can even record the webinars and then set them to play even when you’re not there.
This part of their product is called EverWebinar.
The name comes from the term evergreen webinar, which just means that it’s a recorded webinar that plays repeatedly without the broadcaster having to be live.
There are plenty of good options out there, I’ve been using WebinarJam and EverWebinar over this past year.
Another great tool that I’m sure everyone now knows about (especially after COVID) is Zoom.
Now, Zoom is obviously a video conferencing tool, but they also have a webinars feature.
I’ve been thinking about trying them out and see how they compare with WebinarJam.
These webinar software providers aren’t necessarily cheap.
But when you consider the power they hold when it comes to online selling?
They can be a great investment that will pay for itself many times over.
If you’re considering selling anything high ticket online, I’d consider them close to a must.
Finally, I’d like to offer some thoughts about content creation.
Obviously, if you’re creating a site of your own, you’re going to need to create content for that site.
There are a couple of ways you can do this.
One: create it yourself.
Two: hire writers or content creators to create it for you.
So far for Saleslucky, I’ve written all the content myself.
There are benefits to this:
It helps maintain the authenticity of voice and genuinely allows your audience to get to know who you are.
Also, by creating the content yourself, you’re able to maintain a standard of quality when it comes to the content itself, which obviously, will be appreciated by your audience if the content is good.
Now the drawbacks to this are that obviously it takes a lot of time and effort to create content. (and probably more than you think!)
And in order to consistently create content, you will need to be disciplined about doing so—even when AND especially when you don’t feel like it.
But hey, if you’re creating content around something you love and have a passion for sharing or giving to the world?
Then that shouldn’t be too much of a problem.
If you decide to outsource your content (which I may consider doing for a portion of Saleslucky’s content in the future),
The benefits are that you can leverage other people to help build your site and brand.
The challenge (from what I’ve heard) is primarily finding QUALITY writers who can consistently write good content.
Either way, if you decide to create your own site, I wish you much joy and blessings in your new endeavor.
And one day, I would love to hear/see what you’ve created!